Shopping an online jewelry store for a high quality diamond ring can be a daunting task, however, one that can come with many rewards. As a buyer you have the option to either shop in at a physical location such as Kay’s jewelry or you can research jewelry online quick and easy. The online jewelry industry was reported at 2.1 billion dollars in sales in 2004 and has increased since. You can rest assured it is possible to find what you are looking for and at a terrific price. Let’s start with the basics of a diamond, the four C’s. These include, cut, clarity, color and carat weight. Having marketed online jewelry stores in the past I’ve become accustomed to the terminology as you should too.
Cut – The diamond’s cut basically emphasizes the “brightness” one would see when observing the diamond. This is due to the amount of light which is reflected. The cut ranges from ideal cut, premium, very good, good down to fair or poor. The closer the cut to ideal the greater quality cut diamond you have.
Clarity – Another important category for a diamond ring is the clarity. This attribute describes the inner flaws of a diamond during the formation of the diamond. If you’re shopping for a high grade diamond ring you want a diamond as close to flawless as possible. The ratings go as follows – F: Flawless, IF: Internally flawless, VVS1-VVS2: Very slightly detectable, VS1-VS2: Hardly noticeable, SI1-SI2: More easily noticed under microscope, I1-I2-I3: Noticeable under the human eye. Naturally we want to keep it as close to F as possible so keep that in mind when you’re during your jewelry research.
Color – A diamond’s color refers to the clearness of the diamond when viewing it. A colorless diamond will exhibit more sparkle and if shopping for a diamond engagement ring online then this would be what you want. The ratings are letter grade starting at D and goes through X uoking. Diamond color rated D, E or F are colorless while G, H and I are near colorless. These are the recommended diamond color ranges to go with. Anything lower shows a yellow color and is not what you would want.
Carat – The diamond carat is simply the measure of the size. Just remember that a 1 carat diamond weighs 0.2 grams. It really depends on what you are buying your diamond ring for on the carat of diamond to purchase. This is completely up to you but a general rule of thumb is the higher the carat the higher the price.
When making your purchase online there is nothing wrong with doing research and checking out a few different sites. Always check out the return policies and guarantees they place on their gold and diamonds. Learn more on how to save below.
Joe K has been researching the jewelry market the last 2 years online. Interested in saving hundreds or even thousands on your next jewelry purchase? Secret jewelry review at
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